One of the most common questions from newer creators is: "How much should I charge for a sponsored post?" The honest answer is there's no fixed number — it depends on your niche, your actual engagement, and the brand approaching you. This guide helps you build your own rate card from scratch.
Important note: There is no standard sponsorship rate for Vietnam creators — you must research the market, ask creators in your niche, and adjust per deal.
Factors that affect your rate
- Follower count — important but not the only factor
- Engagement rate — likes/comments/shares divided by reach (more important than follower count)
- Niche — finance, health, B2B typically command higher CPMs than entertainment
- Content type — long video > Reel/Short > single image > story
- Usage rights — can the brand reuse your content?
- Exclusivity — do you have to turn down competitors for a period?
Realistic ranges by creator size (verify with market research)
These are reference ranges, not fixed rate cards:
- Nano creator (1K–10K followers): typically product exchange or equivalent of USD 20–80/post
- Micro creator (10K–100K followers): USD 40–400/post depending on engagement and niche
- Mid-tier (100K–500K followers): USD 400–2,000/post
- Macro (500K+): USD 2,000+ per post, usually negotiated through agencies
These figures shift with industry, timing, and brand relationship. Ask creators in your niche or join creator communities to get real market data.
Simple rate calculation template
- Determine your target CPM (cost per 1,000 views/reach)
- Multiply by your average post reach
- Add 20–30% if the brand wants usage rights or exclusivity
- Add actual production costs (filming, editing, location rental)
How to negotiate when a brand offers less
- Don't accept immediately — ask "what is your maximum budget?"
- Propose a smaller deliverable (e.g. story instead of a feed post) if budget is tight
- Explain your value: engagement rate, audience profile, past campaign results
- Never reveal your rate card before knowing the brand's budget
Also see creator pitch deck guide for brand sponsors and how to use AI to write sponsor outreach emails.
Store sample videos and negotiation docs via @KlypioBot. Manage at Klypio app — see Pro plans.