You're an influencer or content creator approaching brands for collaboration. But every time a brand asks "can you send some information?" you rebuild the same document from scratch. A ready-to-send collab kit solves this permanently.
A collab kit is a complete, honest presentation of who you are — not a hype document, but a practical reference that helps brands assess whether you're the right fit.
What Goes Into a Collab Kit?
1. Media Kit (1-2 pages)
Essential information about you and your channels:
- Name, niche, short description of your creative identity
- Channel metrics: subscribers/followers, avg views, engagement rate — use real numbers, not inflated ones
- Audience profile: age, gender, location (screenshots from analytics)
- Active platforms: TikTok, YouTube, Instagram, Facebook
2. Rate Card
Your pricing — no need for lengthy explanations, just be clear:
- Sponsored TikTok / YouTube / Reel: price per video
- Story/post: price per post
- Package deals (e.g. 1 main video + 3 stories): bundled price
- Lead times and basic terms
3. Brief Template
A form for brands to fill out when briefing you — ensures you get everything you need upfront:
- Product or service to promote
- Key message and off-limits topics
- Deadline and format requirements
- Budget (optional)
4. Video Showcase
Your portfolio — 3-5 of your best previous videos demonstrating your style. This is what brands scrutinise most.
Building Your Video Showcase
Download your best videos from TikTok, YouTube, or Reels to attach or embed in your portfolio:
- TikTok: Klypio TikTok Downloader
- YouTube: Klypio YouTube Downloader
- Instagram Reels: Klypio Instagram Reels Downloader
Then organise them into a clear showcase library. Read more: How to organise a video library for creators.
Formats for Sending Your Collab Kit
- PDF: most common, easy for brands to forward internally
- Notion or Google Slides link: easy to update metrics regularly
- Personal website: most professional if you have one
A simple but complete kit beats a fancy one with missing data every time.
Store your showcase videos at klypio.com/app. Need to download multiple videos for your portfolio? See Klypio Pro at /pricing.