Reaching out to brands for sponsorship is a step many creators struggle with. Not because they lack the ability — but because they don't have a professional pitch deck that clearly communicates their value.
This is a practical guide to building a creator pitch deck for brand sponsors — structure, what to include, and how to present your metrics honestly (no inflating numbers).
What Is a Creator Pitch Deck?
A creator pitch deck is a document (typically 8-12 slides, PDF or PowerPoint) you send to brands to introduce yourself, your content channel, your audience, and a specific collaboration proposal. Think of it as a creator's résumé when approaching brand deals.
Basic Creator Pitch Deck Structure
Slide 1 — Cover page
Your name/logo, a short tagline, date, and contact information.
Slide 2 — About you
Who you are, what content you make, how long you've been creating. Keep it to 3-5 sentences. Don't list everything — just your most relevant highlights.
Slide 3 — Channel metrics (Media Kit)
The most important section. Brands want to see:
- Follower count on each platform (as of the date you're sending)
- Average views/reach per post (real averages, not your peak performance)
- Engagement rate (likes + comments + shares / reach)
- Growth rate (e.g. +5,000 followers in the last 3 months)
Important: Only use real numbers from your analytics. Don't round up or use peak numbers as your typical performance.
Slide 4 — Audience profile
Brands care about your audience, not just your numbers:
- Primary age range
- Gender breakdown
- Geographic distribution (% local vs international, key cities if relevant)
- Interests and purchasing behavior if you have that data
Slide 5 — Content examples
3-5 of your best-performing posts or videos. Include screenshots or thumbnails with real view counts. Choose examples relevant to the brand's industry.
Slide 6 — Collaboration proposal
Be specific about what you're proposing:
- Content type (review, unboxing, dedicated video, brief mention)
- Number of deliverables
- Proposed timeline
- Pricing (or "open to discussion" if you prefer to negotiate)
Slide 7 — Past results (if available)
If you've worked with brands before and have solid results, present them here. Only include verifiable numbers. If you haven't worked with brands yet, skip this slide entirely — don't fabricate.
Slide 8 — Contact info and next step
Email, preferred contact method, and a clear CTA: "Reply to this email to schedule a 20-minute call."
Practical Tips When Sending a Pitch
- Research the brand before pitching — know their products, tone, and target audience
- Personalize each pitch — don't copy-paste identical templates to every brand
- Send a short email with the PDF attached, or use a Google Slides link to avoid large file attachments
- Follow up after 5-7 days if you don't hear back — politely, don't spam
Related: Monthly Creator Income Tracker Template and Creator Economy: Monetizing Your Video Library.
Keeping your content video library well-organized makes it easier to find your best examples for pitch decks. Use klypio.com/app to store and manage your creator videos. See Pro features at our pricing page.