A multi-creator joint giveaway is a fast way to expand reach — each creator shares with their own audience, so the total reach compounds. However, running a giveaway in Vietnam comes with legal requirements to be aware of. This article is for reference only and does not replace legal advice. Consult the Vietnamese Advertising Law, Competition Law, and a qualified legal professional before organising a giveaway.
Key legal points to be aware of
Distinguishing "promotion" from "advertising"
Under Vietnamese Commercial Law, promotional activities (including gift-giving and giveaways) may require registration with state authorities if the prize value exceeds certain thresholds or if the giveaway involves a lottery or lucky draw format. Clarify which format your giveaway falls under to determine if registration is required.
Advertising Law — transparency requirements
- Information about prizes must be truthful and clear — no exaggeration of value
- Participation conditions must be fully and clearly disclosed
- If there is a random selection element (lucky draw), the selection method must be publicly disclosed
Competition Law — no unfair competition via giveaways
- Do not use giveaways to coerce participants into abandoning a competitor
- Do not attach conditions that violate consumers' freedom of choice
Agreement between participating creators
When multiple creators co-organise, you need a clear agreement covering:
- Who provides the prize and its value
- How promotional costs are shared
- Who holds primary legal responsibility (usually the entity/individual whose name the giveaway runs under)
- How participants' personal data is handled (per Decree 13/2023/ND-CP on personal data protection)
Practical checklist before running the giveaway
- Determine the total prize value — if it exceeds the registration threshold, contact your local Department of Industry and Trade
- Draft clear giveaway rules: who can participate, timeframe, how to win, when results are announced
- Keep evidence of the winner selection process (screenshots, screen recording)
- Deliver prizes with confirmation (do not send without acknowledgment)
Reminder: This article does not replace legal advice. Refer to the Vietnamese Advertising Law, Competition Law, Decree 81/2018/ND-CP on promotions, and consult a legal professional before running a high-value giveaway.
See also: Multi-creator joint video distribution legal guide for Vietnam, Multi-creator joint affiliate program template for Vietnam.
Download giveaway announcement videos from any platform via Klypio or @KlypioBot. See also: Facebook video downloader, Instagram video downloader.