Trying to invite an expert guest to your podcast but not sure what to offer? Or you're a guest wondering what's a fair rate? Vietnam's podcast market is still maturing — there is no single standard rate, but there are practical reference points.
Note: There is no universal standard rate — you must research the market. The frameworks below reflect general market trends, not official data. Actual rates depend heavily on individual circumstances and direct negotiation.
Factors that affect podcast guest fees
- Guest's influence: CEOs, industry experts, or people with large followings → higher fee expectations or free (they gain exposure)
- Show audience size: Shows with 50k+ listeners per episode → guests often want the exposure; smaller shows → may need to offer a fee
- Guest's purpose: Promoting a book, course, or product → often no fee needed; pure knowledge sharing → fee may be expected
- Preparation required: Extensive prep (research, slides) → higher fee expectation
- Podcast type: B2B professional vs lifestyle creator → significantly different expectations
Practical reference frameworks
Guest appears for free (most common)
The majority of podcast guests in Vietnam do not charge a fee — they appear for:
- Personal branding and exposure
- Promoting a product, service, or course
- Personal relationship with the host
- Passion for the topic being discussed
Small show inviting a notable guest
Value exchange is often more practical than cash payment:
- Gift the show's product or service
- Cross-promotion: host mentions guest's channel or products
- Business introductions or referrals
When a cash fee is appropriate
A fee typically arises when the guest has multiple invitations and your show is not their top priority. The actual amount depends entirely on direct negotiation.
How to negotiate guest compensation
- Research the guest first: which shows have they appeared on, do they typically charge?
- Clearly communicate your show's value: listener count, audience profile, exposure reach
- Ask the guest directly about their expectations — never assume
- If a fee is needed, send a clear brief about format, recording time, and preparation requirements
- Use a simple written agreement for paid guests
Also see podcast guest booking outreach template for creators and podcast guest pre-interview prep template 2026.
Download reference podcast episodes via Apple Podcasts downloader or @KlypioBot.