Your podcast just hit a steady listenership and your first brand inquiry landed in your inbox — but you don't have a rate card ready. This is one of the most common gaps for Vietnamese podcast creators starting to monetize.
Important disclaimer upfront: There are no publicly available standard rates for podcast advertising in Vietnam. Pricing depends on your actual listener numbers, niche, audience quality, and negotiation. The ranges mentioned here are rough reference points only — you must research your own market by talking to other creators and agencies in your niche.
Core sections every podcast rate card needs
1. Podcast overview
- Show name, niche, format (interview, solo, panel)
- Publishing frequency
- Average downloads per episode (30-day window)
- Total episodes published
- Primary platforms (Spotify, Apple Podcasts, YouTube)
- Audience demographics (age, gender, location — if available)
2. Ad placement options
- Pre-roll — opening of episode, 15-30 seconds, highest completion rate
- Mid-roll — mid-episode, 30-60 seconds, typically priced as premium
- Post-roll — end of episode, 15-30 seconds, lower completion rate
- Host-read vs. produced — host-read spots often command a premium
3. Pricing reference (indicative only)
Vietnam does not have public podcast ad benchmarks. Internationally, CPM (cost per mille listeners) for podcasts often ranges from USD 15-50, but the Vietnamese market differs significantly. You need to survey the market directly — speak to other creators, contact ad agencies, and price accordingly. Flat-rate packages per episode are also common in Vietnam's smaller creator platform.
4. Add-ons and terms
- Social media mentions (if bundled)
- Logo in episode artwork
- Link in show notes
- Duration the ad remains in archived episodes
- Number of script revision rounds allowed
- Content restrictions (competitors, disallowed product categories)
Simple rate card template to get started
A basic podcast rate card can be a 1-2 page PDF or a simple slide deck:
- Page 1: Podcast overview + audience stats
- Page 2: Pricing table + basic terms
- Final page: Contact info + CTA ("Contact us for a full media kit")
Tips before sending your rate card
- Always include the most recent listener numbers
- Do not inflate stats — brands are increasingly sophisticated at verification
- Note "Rates negotiable for long-term packages" to open the door
- Attach a media kit with analytics screenshots if available
Also see podcast monetization guide for Vietnam creators and podcast guest fee benchmark Vietnam 2026.
Save reference podcast episodes from Spotify or Apple Podcasts via Klypio Apple Podcasts downloader or @KlypioBot.